Our founder’s inspiration came from a deeply personal place. Hailing from a small village in North India, he witnessed firsthand how waterborne diseases impacted lives, especially in rural areas. Recognizing that over 70% of the human body is made up of water, he realized that the lack of access to clean water is not just a health issue — it’s a fundamental crisis that affects quality of life.

While working with top-tier purifier brands, we gained in-depth knowledge about water filtration technology. However, a recurring issue was hard to ignore: many people who needed clean water simply couldn’t afford it. High product prices and costly maintenance services made it difficult for middle and lower-income families to continue using their filters — even if they managed to purchase one.

Motivated by this gap, we established Euro Aqua Fine Co., a company committed to delivering affordable, high-quality water purification solutions. Unlike conventional companies, we offer a wide range of water filters and repair services without brand limitations. Our mission was clear: make clean water accessible and sustainable for every household.

Initially, our operations were focused in Delhi and the NCR region, providing trusted sales and service. But our vision was much bigger. With determination and innovation, we launched our own brand, DUE FRESH, and expanded our reach nationwide through e-commerce platforms.

Today, Euro Aqua Fine Co. stands proud as a trusted name in water purification, dedicated to health, affordability, and service excellence — empowering every Indian with the right to clean drinking water.